Creating Confidence Through Math

First in Math is on a mission to help 100 million people become fearless in mathematics.

Unlocking Student Potential

For over 35 years, First In Math has been a global leader in educational innovation, using game-based learning to deliver measurable gains for students across a wide range of economic, social, and academic backgrounds.

Evidence Based Approach

First In Math’s evidence-based approach improves proficiency, engagement, test performance, and career readiness - outcomes supported by research and validated by school leaders.

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Engaging, Game-Based Learning: First in Math uses gamification to reduce anxiety and boost engagement, offering both independent and collaborative gameplay to suit different learning styles.

Dondio, P., Gusev, V., & Rocha, M. (2023). Do games reduce maths anxiety? A meta-analysis. Computers & Education, 194, 104650

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Efficient Math Mastery: The patented VIF strategy reduces memorization by focusing on automaticity and efficient computation, leading to better short- and long-term math scores.

Woodward, J. (2006). Developing automaticity in multiplication facts: Integrating strategy instruction with timed practice drills. Learning Disability Quarterly, 29(4), 269–289.

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Diverse Learning Modes: The program supports individual, collaborative, and competitive practice, enhancing performance, enjoyment, and mastery of math concepts.

Plass, J. L., O'Keefe, P. A., Homer, B. D., Case, J., Hayward, E. O., Stein, M., & Perlin, K. (2013). The impact of individual, competitive, and collaborative mathematics game play on learning, performance, and motivation. Journal of educational psychology, 105(4), 1050.

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Proven Educational Outcomes: Backed by research and independent evaluations, First In Math improves student proficiency, engagement, test scores, and career readiness.


Kacmaz, G., & Dubé, A. K. (2022). Examining pedagogical approaches and types of mathematics knowledge in educational games: A meta-analysis and critical review. Educational Research Review, 35, 100428.

Meet Robert Sun
Founder & Inventor

Robert Sun is an inventor, entrepreneur, and lifelong advocate for making mathematics more engaging and accessible to students.

In 1988, he created the 24® Game, an innovative teaching tool designed to help children discover the relationships between numbers through play. What began as a simple idea grew into a global mathematics program that has challenged and inspired generations of students.

Building on that mission, Sun launched First In Math in 2002, bringing the same spirit of exploration and problem-solving online. Today, First In Math helps millions of students build fluency, confidence, and a lasting foundation in mathematics.

Sun continues to lead First In Math alongside a deeply experienced team united by a shared belief: every child can become confident and successful in math.